Find the friction.
Build the fix.
You probably have a list of things that could grow your business. Your team knows the product and customers. What's missing is an outside view of which ideas matter most, and a partner who ships them fast.
Moondog is an independent product and growth studio. We help you decide what to focus on, then build it alongside your team.
The path
Your growth is only as fast as the slowest step between a stranger and a repeat customer.
We walk through it with you, one step at a time, using your real numbers. It's often not the step getting the attention. We get right into the details with you, then go after the changes that'll actually grow your business.
Services
Where we get to work
Acquisition
Find the right customers without overpaying.
We improve your channels, open new ones, and put the right message in front of people already looking.
- New channel set-up
- Creative pipelines
- Search and AI answers
- Channel reporting
Conversion
Turn interest into sales.
We find where buyers get stuck on the way to yes, then build what moves them through it.
- Signup flows
- Qualification
- Trials and demos
- Checkout
Retention and expansion
Keep customers and earn more of their business.
We find out why some stay and others walk away, then build what keeps them coming back and gives them more reasons to buy.
- Onboarding
- Lifecycle messaging
- Follow-up
Operations
Make the business easier to run as it grows.
We fix the places where work gets lost between teams and tools, so your information stays trustworthy and routine work runs itself.
- Measurement
- Reporting
- Integrations
- Automation
Method
How we work
Diagnose
We go through every stage of your customer journey to find the part that's holding the rest back, and set up measurement where it's missing.
You get one clear place to start, where the work pays off most.
Design
We break the goal into small, concrete pieces, then align with you on what to build first and how we'll measure it.
You get a plan where everyone knows what they own.
Build
We build working systems with your team and test them against real use.
You get something that keeps running after we step back.
Optimize
After launch, we measure results against the starting point and tune the system until it's doing its job. Fixing one bottleneck usually reveals the next.
You get a plan for the next one, and it's your call whether to keep going.
Discovery
Find out where to invest next
Before most projects begin, we do Discovery. We talk to your team, dig into the numbers, and work out what to fix first. You'll leave with:
Discovery readoutYours to keep
A ranked list of opportunities
Every bottleneck we find, sized by what it's worth to fix, with our assumptions written down.
Your first project
What to build first, why it outranks the rest, and how we'll know it worked.
A build plan and a full estimate
The sequence, the risks, and what it'll cost, so you can decide whether it's worth doing.
Engagements start at $5,000.Most projects run $10,000 to $50,000.
Discovery costs a fraction of building the wrong thing, and sometimes it turns up a simpler fix than you expected. If you go ahead with the project, it counts toward the cost.
If you already know exactly what needs building, we'll skip Discovery and quote the project straight away.
Experienced in:
- Product
- Ecommerce
- Marketplaces
- Platforms
- APIs
- Fintech
- Healthcare
- Insurance
- Media
- and more
A note from the founder
Hey, I'm Matt. I've spent 15 years building products at companies like Harry's, Meta, Stripe, and Headway. My favorite part has always been finding the one change that gets a business moving.
When you work with Moondog, you work with me, from the first call through launch. I help you decide what to build, then my team and I build it alongside yours. Nothing gets lost in a handoff.
I'd love to hear what you're working on.
Matthew Tully
Growth stuck?
Let's find the fix.
Bring the thing that's taking more effort than it should, or the idea you keep putting off. We'll work out what to tackle first.